Want to understand how light works?
/Grab this light guide that explains how photography and light work together. Explained in simple terms.
Grab this light guide that explains how photography and light work together. Explained in simple terms.
I’m sorry to say, but not investing in a professional product photographer isn’t helping you, it’s hindering.
Here are five ways a professional photographer helps you stand out in your product-based business:
1. Expertise: A professional photographer brings skills and experience to capture your products in the best light, ensuring high-quality images.
2. Equipment: Access to professional-grade cameras and equipment results in sharper, more detailed photos that stand out.
3. Creative Direction: Photographers can provide creative insights, suggesting unique approaches to showcase your products effectively.
4. Editing Skills: Professional photographers excel in post-processing, enhancing images to perfection for a polished and attractive look.
5. Consistency: A photographer can maintain a consistent visual style across your product photos, contributing to a unified and recognizable brand image.
Elevate your product business today!
If you are a product-based business and these are some of your 2024 goals, let’s work together this year.
1. Enhance the visual appeal of product photos.
2. Capture diverse angles and details for each product.
3. Ensure consistency in photo style across product lines.
4. Optimize lighting to highlight product features.
5. Experiment with creative compositions for visual impact.
6. Showcase products in real-life settings for relatability.
7. Implement a cohesive and visually appealing online product gallery.
8. Regularly update and refresh product photos to stay current.
9. Use high-quality images to convey product quality.
10. Explore innovative ways to showcase products through photography.
It’s not quite summer where I live, but we can dream right?
This shoot was so much fun and really only took a few items to create this fake pool photo.
The light used for this was direct, contrast lighting from the sun. No need to mess with lights inside a studio. Just make sure your shadow isn’t in your shot.
Equipment needed: -backdrop that looks like water -acrylic box -water -spray bottle to mist the product -white poster board to reflect light
Planning ideas for a product shoot can be extremely fun and hard at the same time.
The goal is to make sure my clients are 100% satisfied in the end. The professional photographs I provide for them are meant to connect their clientele-present and future, with the products they sell in hopes they become long time customers.
Sometimes the ideas might seem impossible. For example, I don’t live near the beach, or own a pool.
For one of my styled shoots, I wanted the setting to be at the beach or pool. So instead of it stopping my creative process, I made a beach/pool scene and I chose to shoot this outside to give it the high contrast light.
The tools used:
Playsand
Clear acrylic container
blue poster board
water hose
beach props
clients products
white foamboard to reflect light on your subject and cancel out the warm tones from the brick.
tripod
Spray bottle with water to make the sand wet and condensation on products
Tips:
As you are shooting, be aware of your own shadow
Try several angles
Move props around to try different looks
Under-expose (darken) your photo when shooting outside. It’s hard to see the exposure correctly when shooting outside in the bright light.
Shoot with a variety of lenses so you can get different looks
You can shoot these with your DSLR or iPhone. I hope you have fun creating.
If you have questions, leave a comment and I’ll be happy to answer them.
Featured product: Pure and Coco
Behind the scenes product shoot
Today I’m highlighting a product shoot I did with Pure and Coco.
They are a product subscription client, and send me their products from Washington.
For 2021, I will have the honor of doing a shoot for them each month.
I’m excited for each shoot, because they will challenge me to be more creative than the shoot before, which will result in inventive photos for my clients.
Are you a product based business and interested to hear more about how a subscription shoot works?
When you are doing your own photoshoot at home, take note of these four tools to create product photos.
Clamps
Masking tape
Wooden blocks
Dumbbells
Styling for my clients product shoot is one of my favorite components I do for them.
Some things you have to think about before the shoot:
What is the clients objective? E-commerce (white photo background) or lifestyle photos?
What are the ingredients in the product? Knowing this will help you with prop ideas. Especially for this product, which was essential oils for Plant Juice Oils.
Know that the client will not always love the shots you love. They will love other photos, ones that you almost didn’t include in the gallery. And then you are thanking yourself for including them.
Brainstorm your set, colors, and material.
Use a variety of textures-smooth, rough, cotton, stones, plexiglass, silk, wood, balloons, etc.
Do your products include food related items? If so, use those for props. For example, sugar cookie essential oil mask spray for kids, use sugar real sugar cookies.
Also, have an actual list ready to go so it makes shooting a little easier, but also welcome spontaneous ideas.
Have any questions about how a product shoot works? I’d love to chat with you. Leave a comment below.
What is a preset, and what does it do?
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To some, they are magical and life changing.
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I for one am one of those people.😂
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Every single day I edit photos on my computer or phone, I use presets to enhance my photographs.
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A preset is a recipe of ingredients used to make a good photo look great. It’s ingredients consist of adjustments on exposure, contrast, cool or warm temperatures, green or pink tints, deep shadows, or bright backgrounds, luminance and hues, etc. My favorite presets to use are CC Mobile Presets.
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Each preset works differently. Some are made to brighten a dark photo. While others focus on enhancing colors, increasing contrast and lowering the exposure.
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Depending on how your photo was taken, will depend on which preset will look best for your final edit.
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Adding a preset to a dark photo that was meant to bring back highlights (making highlights darker) would end up making the entire photo darker.
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Or, using a bright preset (raising exposure) to an already bright photo, would make your photograph overexposed (too bright).
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These are just a couple tips on using presets. Stick around and I’ll share more in the future or feel free to check out after/before photos at CC Mobile Presets on Instagram.
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Do you have any questions about presets? Leave your questions in the comments section and I’ll dive deeper into them.
After editing the photo below, I went one step further to change up my creative game by flipping the photo.
Top photo: After, Bottom photo: before
Left: After, Right: Before
PRODUCT PHOTO SHOOT: Cherry Pie
By using my iPhone, good window lighting, filler light (poster board), and simple editing, I can create a professional photograph in under 5 minutes.
Follow these steps on the video and try it out yourself!
All edits were done using CC Mobile Presets. Simple and easy to use for product or service based businesses.
If you’ve ever wished you could have professional photographs of your products, but were too nervous to hire a professional, worry no more.
My photographs of your products will make you fall more in love with them and eager to sell to the masses.
Doesn’t that sound great? Select the CONTACT tab at the top of this page to fill out the form and we can get started today!
Keep scrolling to see my favorites from this shoot for a Colorado based boutique.
Wedding and portrait photographer based in New Mexico and West Texas photographing world wide.
@CRISTYCROSSPHOTO ON INSTAGRAM